I love this use of text as a logo. Circles are infinite and this company is Zoom, Infinite Resources. I also love how dominant Zoom is. The use of interlocking circles as the double o is great because that is another sign of something that is infinite. What a simple idea with great execution. I prefer the two versions that use white for the interlocking double o because white is a great contrast color and symbolizes simplicity. Black is a message of strength and sophistication. Silver is cool, valuable and futuristic.
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