Principles and Theories

The above blog layout employed balance to keep posts and the other boxes in harmony. Though a very simple design principle, balance really helped keep the design clean.

The above ad obviously uses continuance, however it also uses dominance. The road is dominant to the chickens burrowing under the road. The ad is for a car, the eye looks from the road to the chickens and the brain almost expects the car to roll through the picture. I thought the use of both continuance and dominance worked well.

The above ad creatively employs closure in its design. In the hand shown is a cigarette, the shadow however implies that the hand is holding a gun. When this ad is viewed, the brain finishes the message on its own: Cigarettes will kill you. I thought this was a great use of closure.